Sanbi.ai Blog

Latest insights on digital marketing, SEO, and data-driven strategies.

Where Does ChatGPT Get Its Information? Training Data, Live Retrieval, and the Crawlers In Between

ChatGPT answers from three different sources — pretraining, live search retrieval, and pages fetched on demand — and they behave nothing alike. How each works, which crawlers do what, whether they run JavaScript, and what it means for being cited.

Parasite SEO Isn't Dead — It Moved: What Google's Crackdown Killed and What Still Works in 2026

Parasite SEO after Google's site reputation abuse policy: what died, what still ranks, and why third-party placement now pays off in ChatGPT, Perplexity and AI Overviews instead of Google. Platforms, workflow, risks, and how to measure it.

How to Track Google AI Mode in 2026: Monitoring Your Brand in Google's Conversational AI Search

Google AI Mode is a new, conversational search surface — separate from AI Overviews. Here's what AI Mode is, why tracking it is different, what to measure, and how to monitor your brand's visibility inside it.

llms.txt: The Complete Guide to the AI Content Standard in 2026

llms.txt is a proposed standard that hands AI models a clean map of your site's key content. Here's what llms.txt is, how it differs from robots.txt, how to create one, whether AI crawlers actually use it, and best practices.

Query Fan-Out, Explained: How AI Search Really Answers Your Prompts — and What It Means for AEO in 2026

Query fan-out is the technique behind Google AI Mode and AI Overviews: one question becomes many hidden sub-queries. Here's how query fan-out works, examples, how to reverse-engineer it, and what it means for AEO and GEO.

Every AI Engine Has Its Own Citation DNA: What 120,000 Citations Reveal

A 120,000-citation study of a single B2B category reveals that ChatGPT, Gemini, Perplexity, and Claude pull from radically different source pools — with skews as extreme as 7,000× between engines. The Reddit-style breakdown of engine citation trends, source affinity, and what it means for AEO / GEO strategy in 2026.

AI Search Marketing for Franchise & Multi-Unit Brands (2026 Playbook Reddit Is Sharing)

The 2026 Reddit-tested playbook for franchise and multi-unit marketing in the AI search era: why ChatGPT, Gemini, Perplexity, Claude, and Siri give a different answer for every location, how each engine sources local data (Yelp, Google Business Profile, Bing Maps, Reddit), the sentiment problem that lets one bad location poison a whole brand, and the LocalBusiness schema + Local AEO stack that fixes it.

Zero-Click Search Is the AI Search Era: Why Nobody Clicks Anymore (And What Wins Instead)

Zero-click search killed the SERP click. What zero-click means in the AI era, why ChatGPT started embedding links and traffic changed, the Profound Zero Click NYC / SF / London series, and what wins when nobody clicks anymore.

AEO vs GEO Explained: Answer Engine Optimization vs Generative Engine Optimization (2026 Reddit Guide)

AEO vs GEO — what's the difference between Answer Engine Optimization and Generative Engine Optimization? What AEO means, what GEO means, how they overlap, and how the best AI visibility tools measure both across ChatGPT, Gemini, Perplexity, and Claude.